Lumpy Mail for Estate Agents
Put your brand on every desk. Send personalised letters with branded pens to homeowners, landlords, and vendors in your target postcodes.
Why Lumpy Mail Works for Estate Agents
Three reasons agents keep coming back to lumpy mail when leaflets, ads, and email campaigns stop working.
100% Open Rate
A lumpy envelope gets opened every time. Flat leaflets go straight in the bin. Your pen and letter land on the kitchen table.
Stay on Their Desk for Months
Your branded pen sits in their pen pot, keeping your agency name visible long after the letter arrives. Average pen lifespan: 6+ months.
Target the Right Streets
We use Land Registry, EPC, and council tax data to find homeowners most likely to sell. No more blanket drops to entire postcodes.
How Estate Agents Use LumpyMailPens
Four high-converting campaign types our estate agent clients run again and again.
1
Valuation Drives
Target streets where homes sold 2-3 years ago. Those fixed-rate mortgages are expiring — homeowners are thinking about their next move.
2
New Instruction Announcements
Just won a new listing? Send 200 letters to the surrounding streets: "We've just been instructed to sell 42 Oak Lane. Thinking of selling too?"
3
Landlord Outreach
Target HMO areas and known rental postcodes with a pen and letter offering lettings management.
4
Fallen-Through Sales
When a sale falls through, the vendor needs a new agent fast. Be the pen on their desk when it happens.
Data-Driven Targeting
We tap into 37 data sources to find the right households — not just every door in a postcode. Here are five that matter most for estate agents:
- Land Registry sales history — find owners who bought 2-3 years ago and may be ready for their next move.
- EPC ratings — properties needing improvement signal motivated sellers who want to move rather than retrofit.
- Council tax bands — segment by property value tier so your message and offer match the home.
- Planning applications — homeowners actively investing in their property are less likely to sell soon. Skip them.
- Census household composition — families and retirees respond to very different messages. We target accordingly.
What's Included & Pricing
All-in pricing. No setup fees. The more letters you send, the less you pay per letter.
| Quantity | Price per letter |
|---|---|
| 100–249 | £2.50 |
| 250–499 | £2.40 |
| 500–999 | £2.35 |
| 1,000–2,499 | £2.25 |
| 2,500–4,999 | £2.20 |
| 5,000+ | £2.10 |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 100 letters
Minimum order: 100 letters
Simple 3-Step Process
From brief to letterbox in days, not weeks.
1
Tell us your target area
Pick your postcodes, radius, or upload your own list.
2
We print, pack, and post
Branded pen + personalised letter in every envelope.
3
Track your results
QR codes on every letter so you know who's responding.
Estate Agent FAQs
Quick answers to the questions agents ask before their first campaign.
How many letters should an estate agent send?
Most agents start with 250-500 letters targeting 2-3 postcode sectors around their office. This covers roughly 1-2 miles and costs £600-£1,175.
Can I target specific streets?
Yes. Upload your own address list or use our postcode targeting to reach specific streets, developments, or areas.
How quickly will letters arrive?
We use 2nd class Royal Mail. Letters typically arrive within 2-3 working days of posting.
Do you design the letter for me?
We can help with letter copy. Most agents include a short personal message, a call to action, and their contact details. The pen does the heavy lifting.