Lumpy Mail for Estate Agents
Put your brand on every desk. Send personalised letters with branded pens to landlords, letting agents, property managers, and developers in your target postcodes.
Why Lumpy Mail Works for Estate Agents
Three reasons agents keep coming back to lumpy mail when leaflets, ads, and email campaigns stop working.
96% Mail Engagement
A lumpy envelope gets opened — 96% of UK mail is engaged with rather than binned (JICMAIL, 2025). Your pen and letter land on their desk.
Stay on Their Desk for Months
Your branded pen sits in their pen pot, keeping your agency name visible long after the letter arrives. Average pen lifespan: 6+ months.
Target the Right Streets
We use Land Registry, Companies House, and property data to find the landlords, developers, and property managers most worth reaching. No more blanket drops to entire postcodes.
How Estate Agents Use LumpyMailPens
Four high-converting campaign types our estate agent clients run again and again.
1
Landlord Lettings Drives
Target known landlords and HMO postcodes with a pen and letter offering lettings and full property management.
2
Developer Instructions
Local developers with sites coming to market need a sales and lettings partner. Send 1,000 pens to developers and builders across your patch to win the instruction.
3
Portfolio Landlord Outreach
Target portfolio landlords and property managers reviewing their managing agent — be the pen on their desk at renewal time.
4
Block & Property Management
Target block management companies, freeholders, and managing agents with a better-value management offer.
Data-Driven Targeting
We tap into 37 data sources to find the right property businesses — not just every door in a postcode. Here are five that matter most for estate agents:
- Companies House — identify lettings agencies, property-management firms, and developers by SIC code, age, and size.
- Land Registry sales history — spot landlords and portfolio owners by their purchase activity.
- EPC ratings — rental stock needing improvement (MEES rules) signals landlords who need a managing agent.
- Planning applications — developers with active applications are about to have stock to sell or let. Reach them first.
- Business rates — segment commercial and rental premises by rateable value so your offer matches the target.
What's Included & Pricing
All-in pricing. No setup fees. Pick a fixed campaign tier from 1,000 to 5,000 pens.
| Quantity | Campaign total |
|---|---|
| 1,000 | £2,995 |
| 2,000 | £5,680 |
| 3,000 | £8,070 |
| 4,000 | £10,160 |
| 5,000 | £11,995 |
| Above 5,000 | Custom quote |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 1,000 pens
Minimum order: 1,000 pens
Simple 3-Step Process
From brief to letterbox in about 2–3 weeks.
1
Tell us your target area
Pick your postcodes, radius, or upload your own list.
2
We print, pack, and post
Branded pen + personalised letter in every envelope.
3
Track your results
QR codes on every letter so you know who's responding.
Estate Agent FAQs
Quick answers to the questions agents ask before their first campaign.
How many letters should an estate agent send?
Most agents start with 1,000 pens targeting 2-3 postcode sectors around their office. This covers roughly 1-2 miles and costs £2,995.
Can I target specific streets?
Yes. Upload your own address list or use our postcode targeting to reach specific streets, developments, or areas.
How quickly will letters arrive?
We use 2nd class Royal Mail. Letters typically arrive within 2-3 working days of posting.
Do you design the letter for me?
We can help with letter copy. Most agents include a short personal message, a call to action, and their contact details. The pen does the heavy lifting.