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ROI Calculator

See exactly what a lumpy mail campaign could return for your business. Plug in your numbers — no signup needed.

Lumpy mail with a branded pen gets 4–8× more responses than a standard flat letter. Use this calculator to see what that means for your bottom line.

Launch pricing is locked across five tiers from 1,000 to 5,000 pens. Above 5,000 pens? Get a custom quote.

Your Campaign

Your price tier: Locked v5 tier — 1,000 pens £3.00 / letter
Reorder discount applies to repeat orders within 12 months.
4.0%
0.5% (cold list) 4% (avg lumpy) 15% (warm list)

Your Projected Results

Campaign Cost
£2,995
Expected Responses
20
Expected Revenue
£10,000
Return on Investment
751%

You only need 0.5% response rate to break even — that's just 3 customers from 1,000 letters.

This is an estimate. Your final price is confirmed on your invoice.

Get this quote in writing

We'll email you a branded PDF with the numbers above. Reply when you're ready to discuss your target list, copy, and send date — no commitment.

Quote valid 14 days. We use your email only to send this quote and follow up — we don't share or sell data. See our privacy policy.

Industry benchmarks

Standard flat letters typically get 0.5–1% response rates. Lumpy mail with a physical item (like a branded pen) averages 4–8% — and some warm-list campaigns hit 10–15%. The default 4% in this calculator is conservative for lumpy mail.

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