Skip to main content

ROI Calculator

See exactly what a lumpy mail campaign could return for your business. Plug in your numbers — no signup needed.

Use this calculator to see what a lumpy mail campaign with a branded pen could mean for your bottom line.

Launch pricing is locked across six tiers from 500 to 5,000 pens. Above 5,000 pens? Get a custom quote.

Your Campaign

Your price tier: Locked v5 tier — 1,000 pens £2.99 / letter
Reorder discount applies to repeat orders within 12 months.
What one new customer is worth to you over time — we multiply this by your expected responses to work out revenue.
4.0% of letters sent
0.5% (cold list) 4% (avg lumpy) 15% (warm list)
Drag to model your own rate. The markers above show typical response rates for comparison.

Your Projected Results

Campaign Cost
£2,995
Expected Responses
40
Expected Revenue
£20,000
Return on Investment
568%

You only need 0.6% response rate to break even — that's just 6 customers from 1,000 letters.

This is an estimate. Your final price is confirmed on your invoice.

Get this quote in writing

We'll email you a branded PDF with the numbers above. Reply when you're ready to discuss your target list, copy, and send date — no commitment.

Quote valid 14 days. We use your email only to send this quote and follow up — we don't share or sell data. See our privacy policy.

Industry benchmarks

Cold direct mail averages a 0.9% response rate; warm direct mail, sent to people who already know you, averages 7.2% (JICMAIL Response Rate Tracker 2025). We know of no published UK benchmark for lumpy mail specifically. The calculator starts at 4% — set it to match your own list.

Like what you see?

Request a free sample to see and feel exactly what your prospects will receive.

Get a Free Sample See Full Pricing