Lumpy Mail for Builders & Tradespeople
Win big-ticket renovation jobs. Send branded pens and personalised letters to homeowners with planning permission, older properties, and homes that need work.
Why Lumpy Mail Works for Builders
Three reasons builders and tradespeople choose lumpy mail when leaflet drops and Google Ads stop generating leads.
Big Tickets, Big ROI
One kitchen extension is worth £30,000+. If 500 letters at £1,175 win you just one job, that's a 25× return on investment.
100% Open Rate
Homeowners open every lumpy envelope. Your letter with a branded pen doesn't end up in the bin with the rest of the junk mail.
Target Homes That Need Work
We use EPC data, planning applications, and property age to find homeowners most likely to renovate. No more wasted leaflet drops.
How Builders Use LumpyMailPens
Four high-converting campaign types our trade clients run again and again.
1
Planning Permission Targeting
We track new planning applications weekly. When someone gets permission to extend or convert, they need a builder. Be the first to reach them.
2
Older Property Campaigns
EPC data shows us properties with poor energy ratings (D, E, F, G). These homes need insulation, windows, boilers — and the homeowners know it.
3
New Estate Follow-Up
Homes built 2-5 years ago often need gardens landscaped, driveways laid, garages converted. Target new developments where the snagging period is over.
4
Seasonal Campaigns
Spring = extensions and loft conversions. Autumn = boilers and roofing before winter. Time your campaigns to match when homeowners are thinking about work.
Data-Driven Targeting
We tap into 37 data sources to find homes most likely to need building work — not just every door in a postcode. Six that matter most for builders:
- Planning applications — approved extensions, conversions, and new builds where work is about to start.
- EPC ratings — D-G rated properties needing insulation, windows, doors, and energy upgrades.
- Property age (from EPC data) — pre-1930 homes often need rewiring, replastering, and structural work.
- Council tax bands — target bands D-H for homeowners with realistic renovation budgets.
- Flood risk data — properties in flood zones need resilience work, drainage, and damp-proofing.
- Off-gas-grid postcodes — homes without mains gas are prime for heat pumps and insulation upgrades.
What's Included & Pricing
All-in pricing. No setup fees. The more letters you send, the less you pay per letter.
| Quantity | Price per letter |
|---|---|
| 100–249 | £2.50 |
| 250–499 | £2.40 |
| 500–999 | £2.35 |
| 1,000–2,499 | £2.25 |
| 2,500–4,999 | £2.20 |
| 5,000+ | £2.10 |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 100 letters
Minimum order: 100 letters
Simple 3-Step Process
From brief to letterbox in days, not weeks.
1
Tell us your target area
Pick postcodes or draw a radius around where you work.
2
We print, pack, and post
Branded pen + personalised letter in every envelope.
3
Track your results
QR codes tell you which areas and streets respond best.
Builder FAQs
Quick answers to the questions trades ask before their first campaign.
How do you target homeowners who need building work?
We use planning application data, EPC ratings, and property age to find homes likely to need renovation. Properties with EPC ratings D-G, recent planning approvals, and pre-1960s builds are strong indicators.
What's the ROI for builders using lumpy mail?
A typical kitchen extension is worth £30,000+. At £2.35 per letter, 500 letters cost £1,175. If you win just one job, that's a 25× return.
Can I target homes with approved planning permission?
Yes. We track weekly planning application data and can target homeowners who've recently received approval.