Lumpy Mail for Builders & Tradespeople
Win big-ticket and repeat work. Send branded pens and personalised letters to property managers, developers, landlords, and other trades who commission building work.
Why Lumpy Mail Works for Builders
Three reasons builders and tradespeople choose lumpy mail when leaflet drops and Google Ads stop generating leads.
Big Tickets, Big ROI
One kitchen extension is worth £30,000+. If 1,000 pens at £2,995 win you just one job, it pays for itself many times over.
96% Mail Engagement
A lumpy envelope gets opened — 96% of UK mail is engaged with rather than binned (JICMAIL, 2025). Your letter and branded pen land on the decision-maker's desk.
Target the Decision-Makers
We use EPC data, planning applications, and Companies House to find the property managers, developers, and landlords most likely to commission work. No more wasted leaflet drops.
How Builders Use LumpyMailPens
Four high-converting campaign types our trade clients run again and again.
1
Planning Permission Targeting
We track new planning applications weekly. When a developer or landlord gets permission to extend, convert, or build, they need a contractor. Be the first to reach them.
2
Landlord & Portfolio Upgrades
EPC and MEES rules force landlords to upgrade rental stock — insulation, windows, boilers. Target portfolio landlords and property managers with the work ahead of them.
3
Developer & New-Build Work
Developers and housing associations need groundworks, landscaping, fit-out, and snagging partners. Target active sites and the firms running them.
4
Other Trades & Main Contractors
Win subcontract work — target main contractors, facilities managers, and other trades who need a reliable specialist on call.
Data-Driven Targeting
We tap into 37 data sources to find the businesses most likely to commission building work — not just every door in a postcode. Six that matter most for builders:
- Planning applications — approved extensions, conversions, and new builds where work is about to start.
- Companies House — identify developers, property managers, and letting agencies by SIC code, age, and size.
- EPC ratings — D-G rated rental stock landlords must upgrade under MEES rules.
- Business rates — commercial premises and managed sites by rateable value, a useful budget proxy.
- Flood risk data — properties in flood zones need resilience work, drainage, and damp-proofing.
- Off-gas-grid postcodes — stock without mains gas is prime for heat pumps and insulation upgrades.
What's Included & Pricing
All-in pricing. No setup fees. Pick a fixed campaign tier from 1,000 to 5,000 pens.
| Quantity | Campaign total |
|---|---|
| 1,000 | £2,995 |
| 2,000 | £5,680 |
| 3,000 | £8,070 |
| 4,000 | £10,160 |
| 5,000 | £11,995 |
| Above 5,000 | Custom quote |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 1,000 pens
Minimum order: 1,000 pens
Simple 3-Step Process
From brief to letterbox in about 2–3 weeks.
1
Tell us your target area
Pick postcodes or draw a radius around where you work.
2
We print, pack, and post
Branded pen + personalised letter in every envelope.
3
Track your results
QR codes tell you which areas and streets respond best.
Builder FAQs
Quick answers to the questions trades ask before their first campaign.
How do you target businesses that commission building work?
We use planning application data, EPC ratings, and Companies House to find landlords, developers, and property managers commissioning work. Planning approvals, EPC-driven rental upgrades, and portfolio activity are strong indicators.
What's the ROI for builders using lumpy mail?
A typical kitchen extension is worth £30,000+. At £3.00 per pen, 1,000 pens cost £2,995. If you win just one job, it pays for itself many times over.
Can I target sites with approved planning permission?
Yes. We track weekly planning application data and can target the developers and owners who've recently received approval.