How It Works
Four simple steps from postcode to response.
Why lumpy mail gets 5x the response rate
A standard letter gets 0.5-2% response. Add a pen inside the envelope and that jumps to 4.5-6.5%. The "lump" triggers curiosity — people HAVE to open it. Combined with our 37-source data targeting, you're reaching the right people with something they'll actually hold onto.
4.5-6.5%
Average response rate with lumpy mail
37
Government data sources for precision targeting
£1.55
All-in cost per letter at scale
Simple, transparent pricing
Letter + pen + envelope + postage + QR tracking. All included.
Starter
50-249 letters
£2.10
per letter- Personalised letter
- Branded pen
- C5 envelope
- 2nd class postage
- QR code tracking
Most Popular
Growth
500-999 letters
£1.85
per letter- Everything in Starter
- Area intelligence report
- 2-week scan report
- Full ROI calculation
- Postcode heatmap
Enterprise
5,000+ letters
£1.55
per letter- Everything in Growth
- Dedicated account manager
- A/B testing
- Custom landing pages
- Priority dispatch
All prices include 2nd class postage. Volume discounts available for 250+ and 1,000+. VAT applies to business customers.
Tell us your postcode. We'll show you the opportunity.
Free area report. No obligation. See what 37 data sources reveal about your target area.
Get Your Free Area ReportFrequently Asked Questions
Lumpy mail is any direct mail piece with a physical object inside — in our case, a branded pen. The "lump" in the envelope triggers curiosity and almost guarantees the letter gets opened, rather than going straight in the bin. Studies show lumpy mail achieves 4.5-6.5% response rates compared to 0.5-2% for flat letters.
We use 37 government and public data sources including Companies House (5.15 million businesses), ONS Census data, IMD deprivation indices, planning applications, food hygiene ratings, and more. This lets us target by area, business type, household wealth, property type, and dozens of other factors. No other UK direct mail company offers this level of targeting intelligence.
Everything. A personalised letter printed on premium paper, a branded pen (your logo or ours), a C5 windowed envelope, Royal Mail postage, and QR code tracking on every piece. There are no hidden extras.
50 letters. No contracts, no subscriptions required. Order once or set up a recurring campaign — it's up to you.
We typically dispatch within 3-5 working days of receiving your order. Royal Mail 2nd class then delivers within 2-3 working days. Need it faster? We offer 1st Class and Tracked options too.
Yes. Request a free sample pack and we'll send you an actual lumpy mail letter with pen, so you can see exactly what your customers will receive. Contact us at [email protected].
Yes. We use publicly available data from government sources. We don't buy or sell personal data. Direct mail to business addresses using Companies House data is fully compliant with UK GDPR and the Privacy and Electronic Communications Regulations (PECR). We're registered with the ICO.
Any business that serves a local area. Our most popular sectors are estate agents, accountants, solicitors, dental practices, restaurants, builders, IT support companies, cleaning companies, gyms, and charities. We have industry-specific templates for each.