Lumpy Mail for Dental Practices
Fill your appointment book. Send branded pens and personalised letters to families, new movers, and households within 3 miles of your practice.
Why Lumpy Mail Works for Dentists
Three reasons dental practices keep coming back to lumpy mail when Google Ads and social posts run out of steam.
Families Keep Your Pen
Mum puts your branded pen in the kitchen drawer. Six months later when the kids need a check-up, your practice name is right there. No Googling needed.
100% Open Rate
A lumpy envelope always gets opened. Your letter doesn't end up in the recycling with the takeaway menus.
Reach New Movers
People who've just moved house need a new dentist. We use Land Registry data to find them within weeks of moving.
How Dentists Use LumpyMailPens
Four high-converting campaign types our dental clients run again and again.
1
New Patient Drives
Target all households within 2-3 miles of your practice. Include a "Book your free check-up" CTA with your phone number.
2
New Mover Welcome
Land Registry data shows us who's just bought a home near you. Send them a pen and welcome letter within weeks of moving in.
3
Family Targeting
Census data identifies postcodes with high concentrations of families with children. Perfect for paediatric dentistry campaigns.
4
Cosmetic Dentistry Upsell
Target council tax band D+ areas where households have higher disposable income. Promote whitening, veneers, and Invisalign.
Data-Driven Targeting
We tap into 37 data sources to find the right households — not just every door in a postcode. Five that matter most for dentists:
- Land Registry — recent movers who need to register with a new dentist.
- Census 2021 — family households and age demographics for paediatric and family campaigns.
- Council tax bands — affluent areas (band D+) for cosmetic and private dentistry.
- CQC data — identify areas underserved by NHS or private dental practices.
- IMD health deprivation — areas with poor dental health where the need (and demand) is highest.
What's Included & Pricing
All-in pricing. No setup fees. The more letters you send, the less you pay per letter.
| Quantity | Price per letter |
|---|---|
| 100–249 | £2.50 |
| 250–499 | £2.40 |
| 500–999 | £2.35 |
| 1,000–2,499 | £2.25 |
| 2,500–4,999 | £2.20 |
| 5,000+ | £2.10 |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 100 letters
Minimum order: 100 letters
Simple 3-Step Process
From brief to letterbox in days, not weeks.
1
Tell us your target area
Draw a radius around your practice or pick postcodes.
2
We print, pack, and post
Branded pen + personalised letter in every envelope.
3
Track your results
QR codes tell you which postcodes respond best.
Dental Practice FAQs
Quick answers to the questions practices ask before their first campaign.
How far should a dental practice mail?
Most practices target a 2-3 mile radius, which is the typical distance patients will travel. Start with 500 letters.
Can I target families with children?
Yes. We use Census 2021 data to identify postcodes with high concentrations of families.
How often should dentists send lumpy mail?
Quarterly campaigns work well. One for new patients, one seasonal, and two targeting new movers.