Lumpy Mail for Dentists & Dental Practices
Bring lapsed patients back through the door. Send branded pens and personalised letters to your own patient list — recall reminders, reactivation campaigns, and hygiene check-ups that actually get opened.
Why Lumpy Mail Works for Dental Practices
Three reasons practices choose lumpy mail when recall texts get ignored and reminder emails sit unread.
Your Pen Stays in Their Hand
A branded pen doesn't get deleted like a text. It sits in the kitchen drawer, the handbag, the desk at work — and when it's time to book that overdue check-up, your practice's name is already in their hand.
The Strongest Sector in the Data
Warm direct mail achieves a 25.9% response rate in the medical sector (JICMAIL Response Rate Tracker 2025, 2021–2024 average) — the strongest sector in JICMAIL's published data. That figure covers warm mail to existing contacts across the whole medical sector — including NHS and clinical communications, not just private dental practices — so treat it as the ceiling for mailing your own patient list, not a promise.
Your Patients, Your List
We mail the people who already know you: your practice's own patient list, used under your practice's own lawful basis. Cold medical direct mail averages 0.5% — which is why this page is about your existing patients, not cold lists.
How Dental Practices Use LumpyMailPens
Four campaign types practices run again and again with their own patient lists.
1
Lapsed-Patient Reactivation
Patients who haven't been seen in 12+ months quietly drift away. A personalised letter and a pen with your practice name brings you back to mind — and back into the diary.
2
Hygiene & Check-Up Recalls
Six-month recall texts are easy to ignore. A lumpy envelope isn't. Send recall reminders that stand out from every other notification your patients get that day.
3
Treatment-Plan Follow-Ups
Patients with incomplete or pending treatment plans often just need a nudge. A personal letter from the practice restarts the conversation without a single awkward phone call.
4
Referral Thank-Yous
When a patient refers a friend or family member, send them a branded pen and a thank-you letter. Patients who feel appreciated refer again.
Your Patient List Does the Targeting
We don't sell mailing lists and we don't supply addresses. You securely share the patient segments you want to reach, and we print, pack, and post — as your supplier, under your practice's own lawful basis. Segments practices use most:
- Lapsed patients — no appointment in the last 12–24 months, invited back with a personal touch.
- Overdue hygiene recalls — patients past their six-month check-up window.
- Incomplete treatment plans — patients who paused partway and may be ready to restart.
- Private and plan patients — keep your membership-plan patients engaged and renewing.
- Recent referrers — patients who sent someone your way and deserve a thank-you.
What's Included & Pricing
All-in pricing. No setup fees. Warm medical direct mail returns £33.50 for every £1 spent, at a cost per acquisition of £4.20 (JICMAIL RRT 2025). Pick a fixed campaign tier from 1,000 to 5,000 pens.
| Quantity | Campaign total |
|---|---|
| 1,000 | £2,995 |
| 2,000 | £5,680 |
| 3,000 | £8,070 |
| 4,000 | £10,160 |
| 5,000 | £11,995 |
| Above 5,000 | Custom quote |
Every letter includes: branded pen · personalised letter · C5 envelope · 2nd class large letter postage · QR tracking
Minimum order: 1,000 pens
Minimum order: 1,000 pens
Simple 3-Step Process
From brief to letterbox within 2–3 weeks.
1
Share your patient segments
Securely upload the list you want to mail — lapsed patients, recalls, or your whole active base.
2
We print, pack, and post
Branded pen + personalised letter in every envelope, sent in your practice's name.
3
Track your results
QR codes on every letter so you know exactly who's rebooking.
Dental Practice FAQs
Quick answers to the questions practices ask before their first campaign.
Do you supply patient or household mailing lists?
No. We never supply residential addresses or patient data. You provide your practice's own patient list, used under your own lawful basis — we simply print, pack, and post as your supplier.
What response rate should we expect?
JICMAIL's published benchmark for warm medical direct mail is 25.9% (Response Rate Tracker 2025, 2021–2024 average) — but that covers the whole medical sector, including NHS and clinical mail, so treat it as a ceiling rather than a promise. Your results depend on how recent and well-segmented your patient list is.
How quickly can a campaign go out?
Most campaigns land within 2–3 weeks of ordering. Most practices start with 1,000 pens to their lapsed and overdue-recall patients.